Goyard St Louis tote guide (UK price update)

Updated: Feb 14

Quick summary

- Classic and a staple in any wardrobe

- Hand painted exterior & canvas interior

- Comes with detachable pochette and dustbag

- 3 sizes: PM, GM & XXL

- Available in classic and special colours

- Prices range from £790-£1185 (extra for personalisation)

Goyard has become extremely popular in the fashion world over the past couple of years. The iconic design is synonymous with exclusivity. Alongside being a celebrity staple, the French fashion house remains mysterious by not participating in online marketing or releasing price details online. Moreover prices vary from country to country and different colourways = different prices.

Goyard is different to other brands, with no e-commerce and few physical stores, you must visit the boutique to purchase an item. With only one location in the United Kingdom (Mayfair, London), it is no surprise that there are lengthy daily queues to enter the store. Once you’re in, you need to come prepared - knowledge on the style, colourway and size are important to ensure you know what you want and come across as fluent in language of Goyard.

Goyard’s most sort after bag, The Saint Louis, is a staple. The classic style comes in 3 sizes and many different colour options. It has a cotton canvas interior and a coated canvas exterior with the signature pattern that is hand painted.

Below is a table detailing The Saint Louis sizes alongside their current UK price (September 2020).

Dimensions (W x H x D) Classic colour*(£) Special colour*(£)

Saint Louis PM 11” x 19” x 6” £790 £1150

Saint Louis GM 13” x 23” x 7” £985 £1185

Saint Louis XXL 24" x 16.5" £1075 N/A

Classic colours* - Black & black/brown

Special colours* - White, grey, red, orange, yellow, green, light blue, navy, & burgundy


- Classic and stylish

- Durable

- Versatile – can be used for daily use, travel or work

- Holds a lot

- Less expensive than the Louis Vuitton Neverfull MM and GM


- Still quite expensive

- Straps aren’t too comfortable when the bag is holding a lot

- The interior can become dirty due to the canvas lining

- No zipper to close the tote